Awareness is the foundation for engaging and connecting the Millennials or Generation Z.
How are the generations the same?
- Technologically sophisticated: Digital natives, Native speakers, Nets, Internet generation, iGeneration and Nintendo digital generation
- Generation C: Connected, communicating, content-centric, computerized, community-oriented, always clicking
- Diverse
- Multi-tasking
How are the generations different?
Millennials are -
Optimistic: Generation Y and Sunshine generation, an inclusive and hopeful generation
Team-Oriented: They are group oriented rather than being individualists.
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Generation Z are -
- Generation Now
- Google Generation
- New Silent Generation
- Active consumers
- Independent and ambitious
